Ever heard of the popular trivia game called, “The Six Degrees of Kevin Bacon?”
“The Social Media Bible”, by Lon Safko describes it like this:
“A player names an actor in a movie, then an actor who has starred with that actor, then an actor who has starred with the second actor. This continues until you have named an actor who has also starred with Kevin Bacon within six contacts, or degrees of separation.”
This stemmed from 1994 when Bacon said he had “worked with everybody in Hollywood or someone who’s worked with them.” This effect amazingly works on just about everyone on the planet. We can all be connected through a chain of acquaintances by only four people in between.
LinkedIn is based on the same approach.
According to Safko, a typical LinkedIn member is:
- 41 years old
- average household income of $109,704
- male (64%)
- a college graduate (80.1%)
LinkedIn provides an online professional contact database of it’s members. It allows them to link their profiles with their connections.
Basically, you can connect to your connections and their connections. Think about this. Your referral list can grow exponentially!
1st, 2nd, and 3rd Degrees
Your primary, or first connections can be viewed and contacted at any time. Second degree connections are people your first connections know, third degree connections are the contacts they know. This linking allows you to be apart of a network that otherwise would be impossible to establish.
Members of LinkedIn use this social network to find jobs and business opportunities through recommendations from a contact in their network. This network is built on trust. You are only allowed to contact people within your network to protect from sp.am and unwanted solicitation.
LinkedIn also has a way to connect to your network through “Answers”. Users get to toss out a question to the entire community to get answers to their problems. A great way to provide value to your community.
Members can also create searchable LinkedIn “Groups”. Create a particular topic for other members to join and discuss. These are very similar to forums.
LinkedIn is an amazing tool to get recommendations from your network. Just simply ask your contacts to give you a shout out and, of course, it’s always nice to give a recommendation back.
To Your Success!