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How to Do a Team Texting Blitz
Have a texting blitz with a drawing and a great prize for everyone who participates!
You may be asking yourself “isn’t calling prospects more personal? Yes it is! Calling is more personal and very effective, but can be very scary for new distributors.
And is only effective if the person calls you back, and you have the right prospecting skills to set appointments up by phone.
Here are some great reasons to use texting or Facebook inbox messaging as a strategy.
There is one goal when using texting or inbox messaging through social media….
To set an appointment for your prospect to take a look.
Here’s why it works:
1. Texting is becoming the norm and now it’s an expected way to do business. How many of your doctors text you to remind you of your appointments?
2. People are still reading text messages (unlike most email) and are very open to messages on Facebook.
3. People aren’t answering their phones like they used to. Especially Millennials between the ages of 18-34.
4. Texting is less intimidating and less stressful for new distributors.
5. It takes less time. Face it, people are way too busy for their own good.
6. Texting requires little skill, easy to implement, and can create massive action the first 48 hours of a new distributor launching their business.
Remember these rules for texting:
Texting is not spamming. We are not using spamming blasts to people we don’t know.
These are personal text messages to people we know or have met with the intention of showing them the business.
Tips on How to Use Texting for Prospecting
- Keep it personal and not hypey. Don’t sound like a used car salesman.
- Keep it to the point – don’t beat around the bush or sugar coat it. Keep it real.
- Don’t second guess yourself – when you start to doubt, just hit “send”.
- Text 5-10 people a day.
- Know in advance when you are available to set an appointment and then as you text fill your schedule.
Your one intention is to set up an appointment. Sending a link or video about your opportunity is a last resort. Only send a video if you have tried everything within your power to have a personal face to face, Skype, Facetime, or phone meeting with them.
Using Text to Follow Up with Your Team and Prospects
Use texting or Facebook messaging to follow up by:
- suggesting next steps. What’s the next step for your new distributor or prospect?
- giving a valuable resource so they can continue training or research.
- offering conference call replays and invitations to local events.
- sending a link or video after interviewing a prospect by phone. Be sure and ask permission if you just met. For example, if you purchased a home business lead.
When someone is interested they will take the time to listen to a 25 minute audio or jump on an opportunity call. If they don’t take that little step, then most likely aren’t ready to really build a business.
Examples of Text Messages to Send Your Prospects
TEXT #1: “Hey _____, I want to set a time to show you something that’s really cool and I think it has big potential. This may or may not be a fit for you and that’s ok, but you may know someone who keeps their options open. (If they ask what is it?…text back….)
TEXT 2: It’s a new product (or service, technology, whatever…) I need to show you. When can I catch you for 30 minutes?
The Follow Up Text
When I’m done interviewing a prospect I tell them I’m going to be sending a follow up text with more information. I tell them to send me a quick text back to let me know they got it. Here is what I send:
” It was great speaking with you, ____! Here’s more information about _____.
Jot down your questions as your listening and we’ll get those answered at our next appointment on ______. Looking forward to helping you reach your goals. Talk soon! Paula McKinney (and my number).
(I recommend you send an overview call or video. Don’t send them to a website with too much information, it can be overwhelming. Just give them one call to action.)
Other follow up text examples:
Example #1: “Hey _____, this 25 minute conferece call has really good info in it that explains how we build the business. And most of all, I think you’ll see that you can do it too.” (Send link)
Example #2: “Hi ______, I thought you might find this intriguing. It will give you a better idea of how to prepare for making an income in ________ (your company).” (Send link)
Run a Facebook Contest for Your Team
Jordan Adler, a top income earner in his company, did a conference call outlining these great ideas. He also did a Facebook contest with his team that worked like crazy.
Everyone that participated by a certain time deadline, was entered into a drawing for a prize.
There was one goal: To see how many appointments could be set BY TEXT in the next 24 hours.
The text was to be sent by phone or by a Facebook inbox message to a handful of people.
When someone reached two appointments that were confirmed by text, they were to post it to the Facebook thread and then they would be entered into the drawing.
He encouraged no phone calling just text. It was a simple way to get new people into action without feeling overwhelmed or fearful.
Try this strategy with your team and let us know how it goes! You will be amazed at the increase in activity of your team!
If this helped you please share on your favorite social media site and leave a comment below.
To Your Success!