Now Chris is an interesting fellow with a knack for bringing out the creative freak inside his followers.
He makes you think outside of the box and helps to shake things up in your business.
He wrote a book that you may have heard of, “The Freaks Shall Inherit the Earth.”
It’s a real-world business playbook for everyone out there who simply doesn’t fit in the traditional business structures and career paths.
He helps the freaks to harness the power of thinking differently to overcome fears of entrepreneurship.
In his book, he talks about how our fear can mess up our business. That fear can mess up a simple introduction of who we are and what we do.
Chris was at an event and asked an executive that was about to speak what he did for a living. Without missing a beat, he said, “I sell soap”.
At that point in Chris’ career he really cared about what his business cards said. He had a terribly silly title that he thought made him seem really important, but really probably confused people who saw it.
When Chris heard this executive give him a crystal clear assessment of what he did..
“I sell soap”
…it made him realize how unnecessary all the extra wording was.
Early in Chris’ career he was sitting in a meeting of about 30 people. Each had to make introductions of who they were and what they did. It was the typical introduction dance where everyone rambled on explaining the detailed context of their job.
When it came time for his boss’s boss, he simple said, “Bill. Technology.” And everyone in the room suddenly knew who had the power.
We tend to make things more complex when we fear that others won’t take us seriously – or what we do seems silly or too easy. Or in the case of network marketing, we may feel like a used car sales man because of the terrible practices of bad distributors.
We also make things more confusing than they need to be when we want to give the impression that what we’re doing is new.
Chris goes on to say that complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.
What if the next time someone asked you what you do, you simply said “Sales”.
Don’t you think that would create more curiosity and seem less artificial than, “I help people live their dreams through the vehicle of network marketing and the most incredible make up line that has ever been made!”
So what are you going to say the next time someone asks what you do? Be ready and be real!
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To Your Success,
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